SWOT analysis is a common method for assessing where we are?. Here’s a closer look at the SWOT analysis
elements:
Strengths. What internal capabilities or assets give the organization a competitive advantage? In what ways does the organization serve its key internal and external stakeholders well?
Weaknesses. What internal capabilities or assets is the organization relatively ineffective or inefficient at performing or possessing, or so limited in capacity as to put it at a competitive disadvantage? In what ways does the organization fall short in serving key internal and external
stakeholders?
Opportunities. What conditions or possible future conditions in the external environment might give the organization a competitive advantage and enhance achievement of its vision if taken advantage of?
Threats. What conditions or possible future conditions in the external environment might put the organization at a competitive disadvantage and inhibit achievement of its vision if steps are not taken to minimize their impact?
elements:
Strengths. What internal capabilities or assets give the organization a competitive advantage? In what ways does the organization serve its key internal and external stakeholders well?
Weaknesses. What internal capabilities or assets is the organization relatively ineffective or inefficient at performing or possessing, or so limited in capacity as to put it at a competitive disadvantage? In what ways does the organization fall short in serving key internal and external
stakeholders?
Opportunities. What conditions or possible future conditions in the external environment might give the organization a competitive advantage and enhance achievement of its vision if taken advantage of?
Threats. What conditions or possible future conditions in the external environment might put the organization at a competitive disadvantage and inhibit achievement of its vision if steps are not taken to minimize their impact?
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